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About Samantha

Global Recruiter

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Her Story

After completing a Marketing Diploma at the Cape Peninsula University of Technology in 2004, Samantha joined a JSE listed recruitment firm and started her career in tech recruitment. In 2006, at the age of 22, Samantha founded her first recruitment agency, IT Source Personnel, specializing in technology recruitment which later grew into Nu Beginnings.

Nu Beginnings delivered tech recruitment services for a wonderful 10 years and then realising her services and offerings needed to evolve.

Passionate about people, culture and recruitment, Samantha set out to build a personalised consultancy focusing on integrating her services into the business, streamlining the processes, attracting the perfect candidates, and creating the ideal company culture as well as growing a successful retention rate.

Vision

An international People and Culture specialist, evolving how you attract, hire and retain people.

Mission

Evolving the hiring process by understanding the psychology of humans and work, bringing it together to build the most attractive culture, globally.

Values

Authenticity, Honesty, Learning, Meaningful work & To be of service

Meet Samantha

Samantha is incredibly passionate about helping people. Having founded an NGO of communities working for communities, Soul Donations and is a Mental Health Champion for Mental Health in Recruitment. She also founded the very first South African Recruitment Network with 100’s of recruiters connecting globally.

She has completed a Human Resource Management course through the University of Cape Town as well as several recruitment and training courses. Samantha was selected for a SETA Bursary and successfully completed her Management Development Programme for Employment Services Professionals. She also founded RecruitersUnite in partnership with APSO, South Africa’s first recruitment conference, hosted by recruiters, for recruiters.

She is a wife, a mother and Ironman, with great ambitions to be a Global Leader specialising in Recruitment.

meet samantha

What people say about Samantha

“If there's one recruiter I'll trust completely, it'll be Samantha. She focuses on what's good for you. Period. I'll gladly recommend her to any developer in the job market. Thank you, Sam, for all your hard work and commitment. You're one in a million.”

Pieter EngelbrechtDeveloper at PayFast

“It was a pleasure working with Sam, she placed me in a record time at my current employer. With great communication and people skills. If only all recruiters can be on the ball like Sam.”

Saskia Alexander - van DjikOperational Effectiveness Specialist

“I would recommend working with Samantha and nu-beginnings, to anyone who is looking to find their ideal work environment. Samantha is able to balance being professional while still adding a personal touch. Making the process of looking for and applying for a different position run smoothly. I always felt comfortable talking to Samantha and I knew I was in good hands. I am looking forward to my nu-beginning :)”

Marnitz MalanSoftware Developer

“As a developer, working with Samantha at Nu-Beginnings has been the best decision thus far and really fast tracked my career. I love the way they actually match company and employee, which is the way it should be. Would recommend, without a shred of doubt regarding quality of service.”

Pranesh SinghIntermediate Software Developer at The Gemini Solution

“I started Looking for work at the end of 2016 and spoke to various agencies but Sam and Nu-Beginnings were a step ahead of the rest. Unlike the majority of placement agents she didn't just send me a to any available position that came her way but rather took the time to find me interviews at places I'd actually want to work at. I can easily say that I am still very happy in the position Sam found for me and don't intend on leaving anytime soon. If you are looking to find the right kind of work I'd recommend contacting her immediately.”

Colin Wyatt-GoodallSenior Software Developer at The Gemini Solution

“Sam and her vibrant team has given me life changing opportunities, without Nu Beginnings I wouldn't be where I am today! Sam is a peoples person that listens and understands your needs. From day one I knew she was a caring person with the best interest of others at heart, while being professional and compassionate. During me search for new career opportunities she was always there to listen and advise me on long term career growth. Even after I was placed she still kept checking in to make sure I am happy in my new role. I believe that Nu Beginnings is the best Tech Recruiters in South Africa!”

Nico SmutsSenior DevOps Engineer at eyewa

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