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About Samantha

Global Recruiter

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about samantha hayward consulting

Her Story

After completing a Marketing Diploma at the Cape Peninsula University of Technology in 2004, Samantha joined a JSE listed recruitment firm and started her career in tech recruitment. In 2006, at the age of 22, Samantha founded her first recruitment agency, IT Source Personnel, specializing in technology recruitment which later grew into Nu Beginnings.

Nu Beginnings delivered tech recruitment services for a wonderful 10 years and then realising her services and offerings needed to evolve.

Passionate about people, culture and recruitment, Samantha set out to build a personalised consultancy focusing on integrating her services into the business, streamlining the processes, attracting the perfect candidates, and creating the ideal company culture as well as growing a successful retention rate.


An international People and Culture specialist, evolving how you attract, hire and retain people.


Evolving the hiring process by understanding the psychology of humans and work, bringing it together to build the most attractive culture, globally.


Authenticity, Honesty, Learning, Meaningful work & To be of service

Meet Samantha

Samantha is incredibly passionate about helping people. Having founded an NGO of communities working for communities, Soul Donations and is a Mental Health Champion for Mental Health in Recruitment. She also founded the very first South African Recruitment Network with 100’s of recruiters connecting globally.

She has completed a Human Resource Management course through the University of Cape Town as well as several recruitment and training courses. Samantha was selected for a SETA Bursary and successfully completed her Management Development Programme for Employment Services Professionals. She also founded RecruitersUnite in partnership with APSO, South Africa’s first recruitment conference, hosted by recruiters, for recruiters.

She is a wife, a mother and Ironman, with great ambitions to be a Global Leader specialising in Recruitment.

meet samantha

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